WEEKLY PRODUCT MARKETING READS
January 17, 2018
Product Marketing – Lessons from American Airlines in what happens when you forego NIHITO & ignore VOC
If you’re customer-focused, you’re always waking up wondering, how can we make that customer say, ‘wow?’ A large part of this is listening to customers. What happens when you don’t listen or even put yourself in your customers’ shoes? In AA’s case, a new airplane (product) so dense & uncomfortable that passengers AND crew hate it…and the CEO doesn’t even know.
SBI recently spoke with Jim Foxworthy, the president of Pragmatic Marketing. Their framework is a market driven model for managing and marketing technology products. Hear Jim’s take on everything around new product launches, from determining objectives to marketing & product enablement.
Positioning is a process that focuses on conveying product value to buyers, resulting in a family of documents that drives all outbound communications. Yet in recent years, it seems as if positioning has “devolved” into a document of vague superlatives. Here’s how to get back to clarity.
Some companies are taking free food a step further, encouraging employees to take unlimited lunches out on the company’s dime. There’s only one condition: These meal dates need to be with someone smart and outside of the organization. “Take someone smart out for a meal. Learn something. Expense it. No approval needed. No limits. No rules. Use good judgment.“
When Ciara Trinidad left her post as Lever’s Head of Diversity and Inclusion, the numbers made her understandably proud: The startup’s team of 125 people was 59% women, 39% men, and 2% gender nonconforming. That D&I leadership role was her first. In this exclusive interview, Trinidad shares how she got the job done with two secret weapons: empathy and data.
Pluralsight proudly creates the creators of tomorrow: the people who develop the technology that lifts the human condition. We do this through the tech industry’s leading learning platform for serious Developer, IT and Creative professionals. Our team of 700+ innovators serves millions of users across the globe.
Pluralsight is seeking a Product Marketing Manager to help bring our technology learning platform to market which will help businesses transform their technology strategy and close the tech skills gap. This person will play a key role in developing and implementing our enterprise go-to-market strategy. We need someone who is energized by partnering with Product and Sales leadership to create compelling strategies to drive the business and shake up the market.
Hiring for that perfect product marketing candidate? If you ‘re interested in getting your job listing in front of hundreds of product marketing people, email email@example.com.
This week ‘s sponsor
SiriusDecisions empowers the world’s leading marketing, product and sales leaders to make better decisions, execute with precision and accelerate growth. We are the leading global B2B research and advisory firm. We deliver the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing and product performance.
If you ‘re looking to get your brand in front of 8z00 product marketing eyes, email firstname.lastname@example.org for more information. Slots fill up quickly!
Last year’s Product Marketing Summit was held December 20-21, 2017. If you missed the sessions, you can get lifetime access to the 19 amazing speakers & sessions by purchasing your All Access Pass here.
Planning for the 2018 Product Marketing Summit is underway. Interested in being a speaker or sponsor? Email email@example.com.