Welcome to the first day of the Product Marketing Summit!
We have a day packed full of product marketing knowledge for you! You’ll get an email for each session as it becomes live. The email will contain a link for you to watch the session. Simply click ‘Watch now’ in each email and you’re good to go!
Here’s the session lineup for today
*Times are in MST (we’ll email you as sessions go live)
9am – Opening keynote – The genesis of the Product Marketing Summit
Justin Topliff, Director of Product Marketing @ CampusLogic & Founder @ Product Marketing Summit
10am – Personas in action – How high performing companies use buyer insights to drive marketing and sales results
Rachel Young, Senior Research Director of Portfolio Marketing @ SiriusDecisions
11am – How product marketers can make NPS their secret weapon
Derek Pando, Product Marketer @ Zoom
12pm – SaaS pricing for product marketers
Kyle Poyar, Director of Market Strategy @ OpenView Venture Partners
1pm – How to fuel 40% YoY growth with sales enablement
Tyler Zeman, Director of Product Marketing @ Pluralsight
2pm – The critical role of product marketers in the buyer’s journey
Colm Lennon, Founder @ Haka Products
3pm – How product marketing can relieve pressure from product management
Tony Holbrook, VP Marketing & Commerce @ Ingram Micro Commerce & Fulfillment
4pm – Product marketing content 101
Elisabeth Thomas, Founder @ Launch Product Marketing
What to expect
How do I ‘attend’ the Summit?
Even though the Summit is a 100% online event, it will still function much like an in-person conference. Sessions will go live at designated times. You’ll get an email every hour, on the hour, with a link to view the scheduled session.
What if I can’t watch all the sessions?
Don’t worry. The links will remain live for the duration of the Summit. If you can’t watch a session during its designated time, you can view the recording at your leisure.
How long will I be able to view the content?
If you’re reading this email, you have a Free Pass to the Summit. Your Free Pass lets you access content for the duration of the Summit. Once the Summit ends, you’ll need an All Access Pass to continue accessing content. More details on All Access Passes coming tomorrow.
Thank you to our sponsors!
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