by Justin Topliff | Sep 24, 2015
This year was my first year at Dreamforce. And wow, was it overwhelming…in the best way possible. If you want to see world class product marketing, go to Dreamforce. Seriously, go. It will knock your socks off so hard that they’ll give you new ones. Going...
by Justin Topliff | Sep 10, 2015
When it comes to product launches, few things are worthy of an event (like those we’ve been conditioned to expect from Apple). Examples include: Taking the world off CD’s and putting thousands of songs in your pocket The genesis of what became the...
by Justin Topliff | Sep 8, 2015
I stumbled across an infographic from Workfront this week that I found apropos, given: Our crunched four-day week coming out of a holiday weekend (am I the only one who also hates 3-day weekends?) We have 3 weeks left in the quarter (really two, if you’re going...
by Justin Topliff | Aug 31, 2015
When we hear “lead generation,” our minds default to “content” and “sales funnels.” But have you thought about how your product could be attracting more leads (or may be losing them)? Small business owners tend to overlook their product in regards to lead generation...
by Justin Topliff | Aug 21, 2015
Like we talked about last week with Lindsay Bayuk from PureChat, we product marketers come from all sorts of backgrounds. This week’s coffee is no different. Colm Lennon started his career in IT with names like Ernst & Young and Capgemini before landing at...
by Justin Topliff | Aug 21, 2015
Check out my podcast on Onward Nation, where I discuss my top learnings from Infusionsoft and founding the Product Marketing Summit. Show Notes Justin Topliff is a Product Marketing Manager at Infusionsoft, one of Arizona’s top tech startup success stories. He is...
by Justin Topliff | Aug 19, 2015
When I explain what product marketing is, I always separate it into three different tiers. The first tier is entirely research. Research on: market landscape, industry, competition, customers…you name it, we do it as product marketers. As Colm Lennon mentioned, it was...
by Justin Topliff | Aug 10, 2015
“The day I had my first interview, I googled ‘product marketing’ to figure out what it was. That was my level of knowledge. I had marketing knowledge and software knowledge but had no clue what product marketing was. I could piece it together, but it wasn’t like I had...
by Justin Topliff | Jul 21, 2015
Hi, I’m Justin Topliff. Here’s my story and the “why” behind creating this summit. Two years ago, I left my job in venture capital and management consulting. During that time, I focused a lot on marketing. I knew I enjoyed tech, so I started looking at software...
by Justin Topliff | Jul 19, 2015
All I can say is, “WOW!” As I explained in my reasoning for starting the Summit, a lot of people don’t understand what product marketing is. So, I thought that was an excellent idea for a post when I was getting my blog off the ground. I titled it...
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