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End the quarter strong, with Resting B*tch Face (stoicism)

End the quarter strong, with Resting B*tch Face (stoicism)

It’s here. The end of the quarter. What else is here? The extra shot in your morning latte. The last minute emails. The unsettling realizations that you weren’t as ahead of your OKRs as you thought you were. Guilt or anger aimed at yourself or others for not planning...
Been a while…

Been a while…

I wanted to post the email I just sent to the hundreds of subscribers to the Product Marketing Summit. Get excited, we’re launching this year! Hi there, I know it’s been a long time since you’ve gotten an email from us. And for that, I’m sorry....
How did your brand rap up product marketing in 2015?

How did your brand rap up product marketing in 2015?

2015…poof! With 2015 behind us, I was conflicted on what kind of post to write to wrap up the year for product marketing. Do I… Send one of those cliche “Happy Holidays” emails that (perhaps I’m speaking for myself here) drive people nuts...
My product marketing throwdown at Web Summit 2015

My product marketing throwdown at Web Summit 2015

If I’ve learned anything in product marketing, it’s to be ready for anything “Our original speaker can’t go, so we were wondering if you can speak instead?” my PR Director inquired at my desk, “You know the product better than...
How stressed are product marketers?

How stressed are product marketers?

I stumbled across an infographic from Workfront this week that I found apropos, given: Our crunched four-day week coming out of a holiday weekend (am I the only one who also hates 3-day weekends?) We have 3 weeks left in the quarter (really two, if you’re going...
How to Attract More Leads by Improving Your Product

How to Attract More Leads by Improving Your Product

When we hear “lead generation,” our minds default to “content” and “sales funnels.” But have you thought about how your product could be attracting more leads (or may be losing them)? Small business owners tend to overlook their product in regards to lead generation...