by Justin Topliff | Jul 10, 2017
July 10, 2017 Coffee with a Product Marketer #5 – Tim Johnson, Product Marketing & Sales Enablement Expert Tim was a high performing sales rep (180% to quota) before transitioning to product marketing. Hear how he successfully turned around a product...
by Justin Topliff | Jul 7, 2017
The basics Name: Tim Johnson Location: Scotts Valley, California Title: Product Marketing & Sales Enablement Contractor Company: Self (Consultant) Education: MBA, UC Irvine Social handles: LinkedIn Tell us about your path into the tech world and your product...
by Justin Topliff | Jul 5, 2017
July 5, 2017 Coffee with a Product Marketer #4 – Derek Pando, Product Marketer @ Zoom From his first days at Salesforce to launching Sales Navigator at LinkedIn, Derek loves product marketing because he’s able to be creative, strategic and play an...
by Justin Topliff | Jul 5, 2017
The basics Name: Derek Pando Location: Palo Alto, CA Title: Product Marketer Company: Zoom Video Communications (past: LinkedIn, Salesforce) Education: Undergraduate degree in Political Science and MBA from Brigham Young University Social handles: Blog,...
by Justin Topliff | Jun 27, 2017
June 26, 2017 Coffee with a Product Marketer #3 — Erin Hinson, Director of Product Marketing @Pluralsight Last week, we rebooted our popular “Coffee with a Product Marketer” series. After a stint at a market research firm, Erin found her way to Infusionsoft as...
by Justin Topliff | Jun 20, 2017
The basics Name: Erin McNamara Location: Salt Lake City, UT Title: Director of Product Marketing Company: Pluralsight (past: Integrate, WebPT, Infusionsoft) Education: Arizona State University Social handles: Twitter, LinkedIn Tell us about your path into the tech...
by Justin Topliff | Jun 15, 2017
It’s here. The end of the quarter. What else is here? The extra shot in your morning latte. The last minute emails. The unsettling realizations that you weren’t as ahead of your OKRs as you thought you were. Guilt or anger aimed at yourself or others for not planning...
by Justin Topliff | May 22, 2017
I wanted to post the email I just sent to the hundreds of subscribers to the Product Marketing Summit. Get excited, we’re launching this year! Hi there, I know it’s been a long time since you’ve gotten an email from us. And for that, I’m sorry....
by Justin Topliff | Jan 22, 2016
‘Product marketing’ and ‘nail polish’ go in the same sentence? What? You heard me. A nail polish brand just out-PMM’d all of we PMM’s. Here we are, all standing on our ‘customer research’ soap boxes, and totally missing...
by Justin Topliff | Jan 4, 2016
2015…poof! With 2015 behind us, I was conflicted on what kind of post to write to wrap up the year for product marketing. Do I… Send one of those cliche “Happy Holidays” emails that (perhaps I’m speaking for myself here) drive people nuts...
by Justin Topliff | Dec 4, 2015
This article was originally published by Pragmatic Marketing, Inc. (Pragmatic Marketing Magazine, Volume 12, Issue 4, Fall 2015) — You’re not communicating if you’re marketing to someone you don’t know. And in today’s marketing world, it’s easy to get caught up...
by Justin Topliff | Dec 4, 2015
If I’ve learned anything in product marketing, it’s to be ready for anything “Our original speaker can’t go, so we were wondering if you can speak instead?” my PR Director inquired at my desk, “You know the product better than...
by Justin Topliff | Oct 27, 2015
As you’ve probably guessed from the relative silence on the blog recently, I’ve been having a hell of a month. In the past 30 days… My boss resigned, necessitating a redistribution of work and transfer of responsibilities My air conditioning broke...
by Justin Topliff | Oct 13, 2015
Every year the Pragmatic Marketing Product Management and Marketing Survey provides a state of the union on product teams in technology companies around the world. After the Summit, we’re going to conduct our own, more specific, product marketing survey. Until...
by Justin Topliff | Oct 8, 2015
This week, instead of making your tired eyes read another blog post, I thought I’d try a video instead. Since I got an overwhelming response to last week’s email inviting everyone to a Lunch & Learn with my product marketing team at Infusionsoft, I...
by Justin Topliff | Sep 24, 2015
This year was my first year at Dreamforce. And wow, was it overwhelming…in the best way possible. If you want to see world class product marketing, go to Dreamforce. Seriously, go. It will knock your socks off so hard that they’ll give you new ones. Going...
by Justin Topliff | Sep 10, 2015
When it comes to product launches, few things are worthy of an event (like those we’ve been conditioned to expect from Apple). Examples include: Taking the world off CD’s and putting thousands of songs in your pocket The genesis of what became the...
by Justin Topliff | Sep 8, 2015
I stumbled across an infographic from Workfront this week that I found apropos, given: Our crunched four-day week coming out of a holiday weekend (am I the only one who also hates 3-day weekends?) We have 3 weeks left in the quarter (really two, if you’re going...
by Justin Topliff | Aug 31, 2015
When we hear “lead generation,” our minds default to “content” and “sales funnels.” But have you thought about how your product could be attracting more leads (or may be losing them)? Small business owners tend to overlook their product in regards to lead generation...
by Justin Topliff | Aug 21, 2015
Like we talked about last week with Lindsay Bayuk from PureChat, we product marketers come from all sorts of backgrounds. This week’s coffee is no different. Colm Lennon started his career in IT with names like Ernst & Young and Capgemini before landing at...
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