by Justin Topliff | Aug 2, 2017
The basics Name: Jessica Bohm Location: London, UK Title: Product Marketing Manager Company: SimilarWeb Education: MA Economics, University of Cambridge Tell us about your path into the tech world and your product marketing role. How long do you have? Prior to...
by Justin Topliff | Aug 1, 2017
August 1, 2017 Coffee with a Product Marketer #8 – Rahim Kaba, Director of Product Marketing @ eSignLive Competing in the same space as DocuSign & Adobe is no easy feat. Hear how Rahim fishes for competitive intel, masters the buyer’s journey and...
by Justin Topliff | Jul 27, 2017
The basics Name: Rahim Kaba Location: Montreal, Canada Title: Director of Product Marketing Company: eSignLive by VASCO Education: B.Sc., MBA Social handles: LinkedIn, Twitter Tell us about your path into the tech world and your product marketing role. I owe my career...
by Justin Topliff | Jul 25, 2017
July 25, 2017 Coffee with a Product Marketer #7 – Michael Manning, Product Marketing Manager @ Neudesic Hear how Michael realigned a product toward a particular vertical (which included a complete rebranding and repositioning), which led to about a 70% increase...
by Justin Topliff | Jul 20, 2017
The basics Name: Michael Manning Location: Irvine, CA Title: Senior Product Marketing Manager Company: Neudesic Education: BA in Political Science, and MBA in Marketing – both from UC Irvine Social handles: LinkedIn, Twitter Tell us about your path into the tech...
by Justin Topliff | Jul 19, 2017
July 19, 2017 Coffee with a Product Marketer #6 – Amanda Goetz, Director of Product Marketing @ The Knot (XO Group) Amanda grew up on a farm in central Illinois and came to New York to work on “the internet.” She got her ‘MBA equivalent’...
by Justin Topliff | Jul 12, 2017
The basics Name: Amanda Goetz Location: New York, NY Title: Director of Product Marketing Company: XO Group – The Knot Education: University of Illinois at Urbana-Champaign, College of Business Social handles: LinkedIn Tell us about your path into the tech...
by Justin Topliff | Jul 10, 2017
July 10, 2017 Coffee with a Product Marketer #5 – Tim Johnson, Product Marketing & Sales Enablement Expert Tim was a high performing sales rep (180% to quota) before transitioning to product marketing. Hear how he successfully turned around a product...
by Justin Topliff | Jul 7, 2017
The basics Name: Tim Johnson Location: Scotts Valley, California Title: Product Marketing & Sales Enablement Contractor Company: Self (Consultant) Education: MBA, UC Irvine Social handles: LinkedIn Tell us about your path into the tech world and your product...
by Justin Topliff | Jul 5, 2017
July 5, 2017 Coffee with a Product Marketer #4 – Derek Pando, Product Marketer @ Zoom From his first days at Salesforce to launching Sales Navigator at LinkedIn, Derek loves product marketing because he’s able to be creative, strategic and play an...
by Justin Topliff | Jul 5, 2017
The basics Name: Derek Pando Location: Palo Alto, CA Title: Product Marketer Company: Zoom Video Communications (past: LinkedIn, Salesforce) Education: Undergraduate degree in Political Science and MBA from Brigham Young University Social handles: Blog,...
by Justin Topliff | Jun 27, 2017
June 26, 2017 Coffee with a Product Marketer #3 — Erin Hinson, Director of Product Marketing @Pluralsight Last week, we rebooted our popular “Coffee with a Product Marketer” series. After a stint at a market research firm, Erin found her way to Infusionsoft as...
by Justin Topliff | Jun 20, 2017
The basics Name: Erin McNamara Location: Salt Lake City, UT Title: Director of Product Marketing Company: Pluralsight (past: Integrate, WebPT, Infusionsoft) Education: Arizona State University Social handles: Twitter, LinkedIn Tell us about your path into the tech...
by Justin Topliff | Jun 15, 2017
It’s here. The end of the quarter. What else is here? The extra shot in your morning latte. The last minute emails. The unsettling realizations that you weren’t as ahead of your OKRs as you thought you were. Guilt or anger aimed at yourself or others for not planning...
by Justin Topliff | May 22, 2017
I wanted to post the email I just sent to the hundreds of subscribers to the Product Marketing Summit. Get excited, we’re launching this year! Hi there, I know it’s been a long time since you’ve gotten an email from us. And for that, I’m sorry....
by Justin Topliff | Jan 22, 2016
‘Product marketing’ and ‘nail polish’ go in the same sentence? What? You heard me. A nail polish brand just out-PMM’d all of we PMM’s. Here we are, all standing on our ‘customer research’ soap boxes, and totally missing...
by Justin Topliff | Jan 4, 2016
2015…poof! With 2015 behind us, I was conflicted on what kind of post to write to wrap up the year for product marketing. Do I… Send one of those cliche “Happy Holidays” emails that (perhaps I’m speaking for myself here) drive people nuts...
by Justin Topliff | Dec 4, 2015
This article was originally published by Pragmatic Marketing, Inc. (Pragmatic Marketing Magazine, Volume 12, Issue 4, Fall 2015) — You’re not communicating if you’re marketing to someone you don’t know. And in today’s marketing world, it’s easy to get caught up...
by Justin Topliff | Dec 4, 2015
If I’ve learned anything in product marketing, it’s to be ready for anything “Our original speaker can’t go, so we were wondering if you can speak instead?” my PR Director inquired at my desk, “You know the product better than...
by Justin Topliff | Oct 27, 2015
As you’ve probably guessed from the relative silence on the blog recently, I’ve been having a hell of a month. In the past 30 days… My boss resigned, necessitating a redistribution of work and transfer of responsibilities My air conditioning broke...
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