When we hear “lead generation,” our minds default to “content” and “sales funnels.” But have you thought about how your product could be attracting more leads (or may be losing them)? Small business owners tend to overlook their product in regards to lead generation and marketing. In this post, I’ll discuss some ways that you can leverage your product to attract more leads and convert them into buyers faster.
Check out my full post on the Infusionsoft blog to learn:
- How poor marketing can sell good products, but good marketing can’t sell crappy products
- How to correctly price your product
- How you can build your product to farm more leads for you
- How a holistic product strategy results in more leads