- Our crunched four-day week coming out of a holiday weekend (am I the only one who also hates 3-day weekends?)
- We have 3 weeks left in the quarter (really two, if you’re going to Dreamforce with me)
- Marketing, by nature, is stressful
- All of us are trying to maintain some sliver of a personal life outside of our jobs
Let’s face it. We marketers are stressed. And you know what? That’s okay. Too often, we try to sugar coat it, take it on the chin, work through it, whatever. No. Sometimes it’s alright to embrace the suck. Sometimes it’s okay to admit to ourselves that we may be the one in four of us who is “overly stressed” or “stressed to the max.” So, this week I wanted to dissect this infographic and set the stage for a series of upcoming posts. I hope this post helps you ‘find your center’ and realize that you’re not alone if you feel like your world is spinning out of control at times. After all, the first step in climbing out of a situation is knowing where we are.
- Tech is never done – Building software isn’t like writing a book. When you’re done, that’s just the beginning. There’s always another iteration, always another patch, always another new feature. Sadly, this makes the ‘light at the end of the tunnel’ far, far away.
- Needs and expectations shift – “My favorite word is ‘pivot,'” said no one ever.
- Growth strategy is like speeding – Faster, faster, faster! (sh*t, a COP!) Brake, brake, brake! When the funding is there, tech companies can’t hire fast enough. When it starts drying (or burning) up, so does your headcount allowance.
All that’s fine, until your people start burning out, crying at their desks or feeling resentful.
So what separates companies from the pack or makes us want to stay despite the challenges?
In almost all cases, it’s something bigger than ourselves. Whether it’s having the opportunity to contribute to today’s changing technological landscape, being a part of a historic experience and working on the world’s most innovative tech products, or creating the first product marketing summit…attaching yourself to a purpose is the fastest course to endurance and balance.