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Weekly Product Marketing Reads (8/7/17) – HomePod=Apple PMM renaissance, customer interviews and GTM goes digital

Weekly Product Marketing Reads (8/7/17) – HomePod=Apple PMM renaissance, customer interviews and GTM goes digital

by Justin Topliff | Aug 8, 2017

August 8, 2017   Coffee with a Product Marketer #9 – Jessica Bohm, Product Marketing Manager @ SimilarWeb Jessica Bohm on how a diverse career makes you a stronger product marketer, content feedback loops and tracking adoption. Product Marketing – How...
Weekly Product Marketing Reads (8/1/17) – Eternalizing tribal knowledge, a decision matrix for growing teams & guide to high-converting landing pages

Weekly Product Marketing Reads (8/1/17) – Eternalizing tribal knowledge, a decision matrix for growing teams & guide to high-converting landing pages

by Justin Topliff | Aug 1, 2017

August 1, 2017 Coffee with a Product Marketer #8 – Rahim Kaba, Director of Product Marketing @ eSignLive Competing in the same space as DocuSign & Adobe is no easy feat. Hear how Rahim fishes for competitive intel, masters the buyer’s journey and...
Weekly Product Marketing Reads (7/25/17) – AI is f*ing marketing up, creating better product videos, 7400 cards/yr

Weekly Product Marketing Reads (7/25/17) – AI is f*ing marketing up, creating better product videos, 7400 cards/yr

by Justin Topliff | Jul 25, 2017

July 25, 2017 Coffee with a Product Marketer #7 – Michael Manning, Product Marketing Manager @ Neudesic Hear how Michael realigned a product toward a particular vertical (which included a complete rebranding and repositioning), which led to about a 70% increase...
Weekly Product Marketing Reads (7/19/17) – Sales culture kills, why NOT to accept counter-offers and the importance of retrospectives

Weekly Product Marketing Reads (7/19/17) – Sales culture kills, why NOT to accept counter-offers and the importance of retrospectives

by Justin Topliff | Jul 19, 2017

July 19, 2017 Coffee with a Product Marketer #6 – Amanda Goetz, Director of Product Marketing @ The Knot (XO Group) Amanda grew up on a farm in central Illinois and came to New York to work on “the internet.” She got her ‘MBA equivalent’...
Weekly Product Marketing Reads: Soft skills advice from a weapons disposal technician, Salesforce’s “State of Marketing” report & SMOPS/RevOps

Weekly Product Marketing Reads: Soft skills advice from a weapons disposal technician, Salesforce’s “State of Marketing” report & SMOPS/RevOps

by Justin Topliff | Jul 10, 2017

July 10, 2017   Coffee with a Product Marketer #5 – Tim Johnson, Product Marketing & Sales Enablement Expert Tim was a high performing sales rep (180% to quota) before transitioning to product marketing. Hear how he successfully turned around a product...
Weekly PMM Reads: Why CMOs don’t last, what PMMs can learn from Beyonce & the greatest sales deck ever

Weekly PMM Reads: Why CMOs don’t last, what PMMs can learn from Beyonce & the greatest sales deck ever

by Justin Topliff | Jul 5, 2017

July 5, 2017 Coffee with a Product Marketer #4 – Derek Pando, Product Marketer @ Zoom From his first days at Salesforce to launching Sales Navigator at LinkedIn, Derek loves product marketing because he’s able to be creative, strategic and play an...
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  • Weekly Product Marketing Reads (8/7/17) – HomePod=Apple PMM renaissance, customer interviews and GTM goes digital | Product Marketing Summit on Coffee with a Product Marketer #9 – Jessica Bohm, Product Marketing Manager @ SimilarWeb
  • Weekly Product Marketing Reads (7/25/17) – AI is f*ing marketing up, creating better product videos, 7400 cards/yr | Product Marketing Summit on Coffee with a Product Marketer #7 – Michael Manning, Sr Product Marketing Manager @ Neudesic
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