by pmsadmin | Jan 17, 2018
WEEKLY PRODUCT MARKETING READS January 17, 2018 Product Marketing – Lessons from American Airlines in what happens when you forego NIHITO & ignore VOC If you’re customer-focused, you’re always waking up wondering, how can we make that customer say,...
by Justin Topliff | Sep 27, 2017
WEEKLY PRODUCT MARKETING READS September 27, 2017 Coffee with a PMM #15 – Cam Davies, Senior Manager of Product Marketing @ OTTO Motors This media sales leader traded in his suit for a more fulfilling career in product marketing. Hear how Cam’s first-hand...
by Justin Topliff | Sep 19, 2017
WEEKLY PRODUCT MARKETING READS September 19, 2017 Coffee with a PMM #14 – Josh Zywien, Director of Product Marketing @ SmashFly Josh found himself in product marketing after several journalism and media jobs. “It’s not a product marketers job to simply...
by Justin Topliff | Sep 12, 2017
September 12, 2017 Product Marketing – Inside Juicero’s Demise, From Prized Startup to Fire Sale The shuttering of the much-ridiculed Silicon Valley startup was the culmination of unsustainable costs, slow sales, poor media relations and a bungled product...
by Justin Topliff | Sep 5, 2017
September 5, 2017 Coffee with a Product Marketer #13 — Darren McPhee, Director of Product Marketing @ BlueCat Networks This product marketer took a journey through the product management org before reuniting with his first love, marketing. Grab a cup with...
by Justin Topliff | Aug 21, 2017
August 22, 2017 Coffee with a Product Marketer #11 – Jeff Schaffzin, Principal and Managing Director @ Genysys Group Briefing industry analysts, training Sales and ‘product marketing’ vs. ‘growth marketing’ & ‘marketing...
Recent Comments