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Product Marketing Weekly Reads – We all know airlines don’t listen to customers…but their CEO didn’t

by pmsadmin | Jan 17, 2018

WEEKLY PRODUCT MARKETING READS January 17, 2018 Product Marketing – Lessons from American Airlines in what happens when you forego NIHITO & ignore VOC If you’re customer-focused, you’re always waking up wondering, how can we make that customer say,...
Weekly Product Marketing Reads (9/27/17) – 10 types of sales enablement content, bagels & loyalty, telling a great story

Weekly Product Marketing Reads (9/27/17) – 10 types of sales enablement content, bagels & loyalty, telling a great story

by Justin Topliff | Sep 27, 2017

WEEKLY PRODUCT MARKETING READS September 27, 2017 Coffee with a PMM #15 – Cam Davies, Senior Manager of Product Marketing @ OTTO Motors This media sales leader traded in his suit for a more fulfilling career in product marketing. Hear how Cam’s first-hand...
Weekly Product Marketing Reads (9/19/17) – The best cold sales email I’ve ever seen, product haters gonna hate & why NPS detractors are more valuable than promoters

Weekly Product Marketing Reads (9/19/17) – The best cold sales email I’ve ever seen, product haters gonna hate & why NPS detractors are more valuable than promoters

by Justin Topliff | Sep 19, 2017

WEEKLY PRODUCT MARKETING READS September 19, 2017 Coffee with a PMM #14 – Josh Zywien, Director of Product Marketing @ SmashFly Josh found himself in product marketing after several journalism and media jobs. “It’s not a product marketers job to simply...
Weekly Product Marketing Reads (9/12/17) – Turning 18yo’s into lethal selling machines, psychological pricing & how to negotiate like an FBI agent

Weekly Product Marketing Reads (9/12/17) – Turning 18yo’s into lethal selling machines, psychological pricing & how to negotiate like an FBI agent

by Justin Topliff | Sep 12, 2017

September 12, 2017   Product Marketing – Inside Juicero’s Demise, From Prized Startup to Fire Sale The shuttering of the much-ridiculed Silicon Valley startup was the culmination of unsustainable costs, slow sales, poor media relations and a bungled product...
Product Marketing Weekly Reads (9/5/17) – Summit updates, executing like a rookie & leading like a multiplier, cleaning up LinkedIn

Product Marketing Weekly Reads (9/5/17) – Summit updates, executing like a rookie & leading like a multiplier, cleaning up LinkedIn

by Justin Topliff | Sep 5, 2017

September 5, 2017   Coffee with a Product Marketer #13 — Darren McPhee, Director of Product Marketing @ BlueCat Networks This product marketer took a journey through the product management org before reuniting with his first love, marketing. Grab a cup with...
Weekly PMM Reads (8/22/17) – In-app growth strategies, inventing new products by revisiting your customer & caring less

Weekly PMM Reads (8/22/17) – In-app growth strategies, inventing new products by revisiting your customer & caring less

by Justin Topliff | Aug 21, 2017

August 22, 2017   Coffee with a Product Marketer #11 – Jeff Schaffzin, Principal and Managing Director @ Genysys Group Briefing industry analysts, training Sales and ‘product marketing’ vs. ‘growth marketing’ & ‘marketing...
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