by pmsadmin | Jan 17, 2018
WEEKLY PRODUCT MARKETING READS January 17, 2018 Product Marketing – Lessons from American Airlines in what happens when you forego NIHITO & ignore VOC If you’re customer-focused, you’re always waking up wondering, how can we make that customer say,...
by pmsadmin | Dec 20, 2017
Personas in action – How high performing companies use buyer insights to drive marketing and sales results Rachel Young, Senior Research Director of Portfolio Marketing @ SiriusDecisions Thank you to our sponsors! Interested in sponsoring and getting your brand...
by pmsadmin | Dec 20, 2017
Thank you to our sponsors! Interested in sponsoring and getting your brand in front of 700+ product marketers? Respond to this email to get our sponsorship...
by pmsadmin | Dec 20, 2017
Welcome to the first day of the Product Marketing Summit! We have a day packed full of product marketing knowledge for you! You’ll get an email for each session as it becomes live. The email will contain a link for you to watch the session. Simply click...
by pmsadmin | Dec 19, 2017
Life lesson: Don’t upgrade your hosting right before go-live Most of you probably noticed the site was down (email, too) until this morning. Since we’re expecting over 1,000 attendees and hosting lots of video, I proactively upgraded the Summit’s...
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