by Justin Topliff | Jun 20, 2017
The basics Name: Erin McNamara Location: Salt Lake City, UT Title: Director of Product Marketing Company: Pluralsight (past: Integrate, WebPT, Infusionsoft) Education: Arizona State University Social handles: Twitter, LinkedIn Tell us about your path into the tech...
by Justin Topliff | Jun 15, 2017
It’s here. The end of the quarter. What else is here? The extra shot in your morning latte. The last minute emails. The unsettling realizations that you weren’t as ahead of your OKRs as you thought you were. Guilt or anger aimed at yourself or others for not planning...
by Justin Topliff | May 22, 2017
I wanted to post the email I just sent to the hundreds of subscribers to the Product Marketing Summit. Get excited, we’re launching this year! Hi there, I know it’s been a long time since you’ve gotten an email from us. And for that, I’m sorry....
by Justin Topliff | Jan 22, 2016
‘Product marketing’ and ‘nail polish’ go in the same sentence? What? You heard me. A nail polish brand just out-PMM’d all of we PMM’s. Here we are, all standing on our ‘customer research’ soap boxes, and totally missing...
by Justin Topliff | Jan 4, 2016
2015…poof! With 2015 behind us, I was conflicted on what kind of post to write to wrap up the year for product marketing. Do I… Send one of those cliche “Happy Holidays” emails that (perhaps I’m speaking for myself here) drive people nuts...
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