by Justin Topliff | Dec 4, 2015
This article was originally published by Pragmatic Marketing, Inc. (Pragmatic Marketing Magazine, Volume 12, Issue 4, Fall 2015) — You’re not communicating if you’re marketing to someone you don’t know. And in today’s marketing world, it’s easy to get caught up...
by Justin Topliff | Dec 4, 2015
If I’ve learned anything in product marketing, it’s to be ready for anything “Our original speaker can’t go, so we were wondering if you can speak instead?” my PR Director inquired at my desk, “You know the product better than...
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