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How to Attract More Leads by Improving Your Product

How to Attract More Leads by Improving Your Product

When we hear “lead generation,” our minds default to “content” and “sales funnels.” But have you thought about how your product could be attracting more leads (or may be losing them)? Small business owners tend to overlook their product in regards to lead generation...
Coffee with a PMM #2 – Colm Lennon, Haka Products

Coffee with a PMM #2 – Colm Lennon, Haka Products

  Like we talked about last week with Lindsay Bayuk from PureChat, we product marketers come from all sorts of backgrounds. This week’s coffee is no different. Colm Lennon started his career in IT with names like Ernst & Young and Capgemini before landing at...
Coffee with a PMM #1 – Lindsay Bayuk, Purechat

Coffee with a PMM #1 – Lindsay Bayuk, Purechat

“The day I had my first interview, I googled ‘product marketing’ to figure out what it was. That was my level of knowledge. I had marketing knowledge and software knowledge but had no clue what product marketing was. I could piece it together, but it wasn’t like I had...