Product Marketing Summit 2017 – Day 1 Schedule

Product Marketing Summit 2017 – Day 1 Schedule

Welcome to the first day of the Product Marketing Summit! We have a day packed full of product marketing knowledge for you! You’ll get an email for each session as it becomes live. The email will contain a link for you to watch the session. Simply click...
The Summit starts tomorrow! Here’s the session lineup

The Summit starts tomorrow! Here’s the session lineup

Life lesson: Don’t upgrade your hosting right before go-live Most of you probably noticed the site was down (email, too) until this morning. Since we’re expecting over 1,000 attendees and hosting lots of video, I proactively upgraded the Summit’s...
I am sorry

I am sorry

I am sorry. 2017 has been a year of learnings for me… on career, on life, on people…and on the amount of work it takes to release a Summit by myself. I said we’d go live with the Product Marketing Summit on November 14th. We won’t go live....
The email I wrote when I released VTS’ first product roadmap

The email I wrote when I released VTS’ first product roadmap

I was taking another look at VTS’ 4Q17 product roadmap today and it (along with having to check some salespeople making promises that were a little too confident) sent me down memory lane today. This is our fourth incarnation of a true, external product roadmap...
The best cold sales email I’ve ever seen

The best cold sales email I’ve ever seen

Our inboxes are cluttered with them. Most of us hate them. Some of we marketers, even though we know it’s cruel, hi8t the ‘spam’ button in an attempt to blacklist their email servers. But sometimes, oh so rarely, I’m impressed by a cold sales...